The Art of Being Selfish

...this was a title of a book I recall from the past....  
I remember thinking.....why would someone need to read a book on being selfish?   I mean, if one wanted to be selfish....all you'd have to do is think about yourself, what pleases me?   To be caught up in ones own thoughts.   To never think outside the box.  To have the world revolve all around "self".   What other things come to mind?   

I'm not sure why this subject came to mind....it just did.   






Psalm 37:4